It has become apparent to me from this week's lecture that I find public media to be the noble... rival maybe? Perhaps not rival... let's say cousin of commercial media where both have a mutual apprehension for one another.
Public media includes such networks as the SBS and ABC in Australia which each have various mediums e.g. radio stations, T.V channels, etc. On an international spectrum, examples of public media organisations include:
- BBC- UK
- PBS- US
- DR- Danish
- npr- US
- RTHK- Hong Kong
- CBC- Canada
- NHK- Japan
- arte- France
- TVNZ- New Zealand
I find public media to be 'noble' as aforementioned due to the fact that it cannot be bought like commercial media and is in support of the public and democratic processes.
I particularly liked the point that Dr. Redman made when he stated that when a politician says that they love the ABC, then we're really stuffed. The fact that public media holds the government accountable furthers parliamentary checks and balances and is an extremely social progressive force in my opinion.
Public media is said to require 'public value'. Public value, according to the BBC is comprised of the following:
- Embedding a ‘public service ethos’
- Value for licence fee money (or in our case taxpayer money)
- ‘Weighing public value against market impact’
- Public consultation
- Geographical universality
- Universality of appeal
- Special provision for minorities
- Broadcasters should recognise their special relationship to the sense of national identity and community
- Broadcasting should be distanced from all vested interests
- Universality of payment
- Encourage competition in good programming rather than competition for numbers
- Public guidelines for broadcasting- liberate rather than restrict broadcasters
I admire the attitude and motives of public media broadcasting.
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